DealChicken encouraging customers to Go Blue! or Go Green!
Michigan fans have long been referring to Michigan State as their little brother, although the Spartans have the upper hand in college football for the time being. In-state rivalries are often used to create a buzz in merchandising. Sometimes it works, and sometimes it is flat out awful.
Let’s file this one under safe, but lacking credibility.
DealChick.com and Fanatic U are giving fans of the Michigan Wolverines and Michigan State Spartans an chance to purchase a $40 merchandise credit for the price of $20 from September 2 through September 5, 2011. When checking out and before confirming their purchase, customers will be asked to choose “Go Blue” or “Go Green” (for Sparty). There is no prize fo whichever school receives the most cheers in the check-out process, but bragging rights will be on the line for the two Big Ten rivals. As the press release reads, “In true rivalry spirit, updates on which team is leading in deals sold will be posted on Twitter (@detchicken) and on the DealChicken Detroit Facebook page throughout the weekend.”
What better way to settle a score than buying officially licensed team apparel, right?