Drew Barker, a high school quarterback in Kentucky, got some mail today. In fact, he got a lot of it from the University of Kentucky. Kentucky sent Barker, a Class of 2014 Army All-American, 115 handwritten letters.
115 handwritten letters.
Getting Barker, one of the top recruits in the state of Kentucky and one of the top ten pro quarterbacks in the country according to 247 Sports, would be a huge pick-up for Kentucky under new head coach Mark Stoops, who knows a thing or two about what it will take to succeed in recruiting battles in the hotly contested SEC. Whether or not Kentucky can keep Barker in state remains to be seen. Following a recent trip to South Carolina it appears Barker is enthusiastic about a possible future with the Gamecocks and Steve Spurrier. But this is high school recruiting. If we know nothing else, nothing is guaranteed until the letter is signed in February. Even then nothing is assured.
This is not the first time we have seen this technique employed by schools, but my question continues to be whether or not this actually works with recruits. Has anyone kept track of these stories to tell if it is worth the time, effort and postage to send so much mail on one day to a kid? Or is it nothing more than a publicity stunt aimed to gain viral attention on social media and spark some interest in the program?
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